When you think of Sheffield, what first springs to mind?
Richard Hawley? Arctic Monkeys? Pulp?
How about that bloomin’ great building that overlooks the city? When you enter Sheffield via the Parkway, one of the first things to greet you is Park Hill. Whether you arrive by bus, tram, car or train, it’s right there, towering over you. Continue reading ““Park Hill is yuppieville?”” »
Call us sad but we love a bit of manufacturing here at the Steel City. The Global Manufacturing Festival is being held in Sheffield this March and D4 will be first in the door. Designing for the engineering and technology industry may not be glamorous but it’s where our passion lies. Continue reading “We love manufacturing” »
If you don’t know what PIPA or SOPA stands for (and you love the Internet as much as we do), you need to educate yourself fast.
Typography Tip, from D4′s Matt;
“If your type’s not working, translate it into German. As everything looks better in German”
@d4online // D4 Studio Tweet _w/c 09/01/12
Right, let me get straight to the point… Usually I’m not that impressed with the fashion photography genre as a whole. Now don’t get me wrong – I appreciate it as an art form, but at times its saturation across all media is over bearing and you tend to just look at it in a blurry ‘whatever…’ way rather than actually ‘seeing it’ and taking the time to appreciate it. Which for me are two completely different states of mind.
Ditching printed for online publications is prevalent in today’s digital world, social media is now the favoured route of communication, content is fresh and can be posted at anytime, commented on and discussed instantly. Due to digital being a more effective form of communication, agencies made the shift from print to digital some time ago. Although we love digital here at D4 (it’s what we do!), it’s interesting to see the people at design assembly have turned this on its head, and done the opposite. After 3 years, the much revered design blog has been taken offline and has swapped it’s posts for pages.
I spied this bit of graffiti in Paris the other week. It seems the recession has hit the very stylish 1st arrondissement. Even opposite Agnes B’s flagship stores on Rue du jour there are abandoned shops. And on each of these someone has written one simple word. “Everywhere.” Continue reading “Everywhere” »
The future of soul music is safe. Paul and I first clocked Aloe Blacc at Glastonbury where his stunning vocals and slinky dance moves stole the show for us. Then he hit it big time with I need a dollar. We waxed lyrical about how good it would be to see him in a small, intimate club, and like magic he popped up on The Plug’s December schedule. So off we all tootled last Friday fuelled with Christmas cheer. And boy was he good. With a band as tight as a Yorkshireman’s wallet he brought S.O.U.L. to Sheffield. Watch out for Aloe Blacc. He’s very cool.
So… it’s already December and Christmas will soon be upon us. Despite the time of year and others slowing down to a serene festive pace it’s been a busy ol’ time for us all here at D4. Especially myself and Richard, as we have just returned from a trip to Münich to see our longstanding client of over 9 years to meet the latest additions to their marketing team and discuss their big plans for 2012. Continue reading “D4 in Munich … A Video Diary” »
Is the comedy bubble about to implode? Please Lord say yes.
Are you as bored as me of seeing some smart alec know it all smug white boy on every poster and magazine back cover? There was once a time when Stand-up was edgy, confrontational, original. No chance of that today in the big leagues. Not now it’s become the cash cow of the entertainment world. Continue reading “Are You a Comedian or a Comedy Product?” »
