About /

Who we are, what we believe

D4 are a no-nonsense design consultancy that specialises in solving marketing challenges for engineers, manufacturers and distributors. Since 2011 we have helped launch and market British industrial brands all over the planet. We have one mission – to make your business perform better in a world that is changing fast.

The last five years have taught us a key lesson: industrial marketing needs to be adaptive. Products, services and markets demand change fast, and we know you need to flex with them to have profitable conversations with industrial buyers.

We specialise in getting industrial brands ready for new business challenges. Since working with D4, all our clients have recorded year-on-year growth – in enquiries, exports, sales, turnover and profit. They’ve gained new clients, sold more products to existing customers, broken into new markets and discovered fresh revenue streams.

We’re a small team with global ambition. When you work with us you work directly with creatives, not a large (and expensive) account department. We don’t fit clients into pre-determined processes, we create bespoke teams around each project to deliver answers that make you grow.

You won’t hear any ‘full service agency’ talk about ‘transformational branding’ or ‘integrated campaigns’ here. Just clever, well executed communication strategies that work as hard as you.

We are proud to be taking the products and services of UK industry into the wider global economy. In 2011 we wrote D4’s manifesto committing our skills to the regrowth of our local economy. Even though our scope has grown we think it’s as true today as it was then, but we’ll let you be the judge:

Our manifesto


At D4 we believe there is an intrinsic relationship between design and industry.


We believe good design is good business and digital should lead the regrowth of our region’s economy.


We use our skills and expertise to help companies in industrial sectors. We recognise that they are at the heart of our region’s economic and cultural heritage, yet they are often overlooked by our own industry.


We understand effective branding first demands great thinking then great execution using aesthetic judgment, crafted content and creative edge.


We believe in the power of design. If we do our work well, the companies we work with will thrive, bringing prosperity and employment to the people of our region.


We forge long-term relationships with clients who may not understand the digital world at first, but are willing to embrace it.

Our people

Justin is an internationally experienced creative director specialising in the development of brands into digital. He has worked with many blue chip clients including BT, Habitat, Hilton Hotels, NBC, Lloyds TSB, TDIC and SuperValu and for international agencies such as Huguenot, Omnia, WAA, Landor Associates and DMB&B Worldwide.

Justin Williams

Creative Director

Having worked in both design and industry for over 20 years, Paul Herron’s passion is to move industrial brands forward in the digital world. He has experience in the manufacturing, engineering, technology, drinks, gambling and air transport sectors for international brands such as SITA, John Smith’s, William Hill, Unilever, SportsDirect and Saint­-Gobain.

Paul Herron

Managing Director

Jeremy leads the development of all digital projects.For over a decade he has led web development, mobile app development, user-­centred design and SEO projects. He works in WordPress, PHP, MySQL, Zend Framework, HTML 5, CSS 3, Javascript and jQuery for clients such as Sony, Sports Direct, 505 Games and Sheffield Theatres Trust.

Jeremy Hoke

Head of Digital

Sarah keeps D4’s clients informed of progress on their campaigns. She makes sure all projects are delivered on time and to budget. She has extensive project management experience and specialises in social media and SEO. With a degree in Media Production, Sarah has clients across metallurgy, cryogenics, engineering and brewing.

Sarah Baird

Project Manager

Matt has over 18 years of experience as a multidisciplinary designer, expert in both pixel and print. He brings brands to life online and offline. Previous clients include corporate heavyweights such as KPMG, Disney, Activision and Sony. Closer to home he’s worked with Sheffield Hallam University, Sheffield Chamber of Commerce, Westfield Health and South Yorkshire Housing Association.

Matthew Hall

Senior Creative

Alice has over 12 years of experience in public sector finance. She has specialist knowledge of funding for advanced manufacturing in the Sheffield City Region. Her expertise of private and public funding helps our engineering, manufacturing and technology clients access research grants for activities such as exporting and marketing.

Alice Herron

Finance Manager