Dare to be different, online campaign

Meadowhall 1

Meadowhall 2

D4 was recently approached by the good people at MK to make sure their concept for Meadowhall’s ‘Dare to be Different’ campaign became a reality. The concept, in a nutshell, was to develop an online interactive changing room, where users could experiment with various outfits, and mix ‘n match various items of clothing.

Working closely with MK, D4 produced vector illustrations of a girl who’d be the ‘clothes horse’. Once that was achieved we set about producing a changing room for her. We then got to work on illustrating over 50 items of clothing from photographs, ensuring that they could be easily dragged and dropped on to the model: including floral dresses, bridal gowns and shoes. Users are able to roll over each clothing graphic to select their choice of outfit and get information on the clothing brand and where to purchase.

The microsite went ‘live’ during the Dare to be Different fashion week and has been a huge success for Meadowhall… so everyone’s happy.

After building the website in Flash and testing it, Francis has now realised that Pencil Skirts really aren’t his thing at this time in his life. We tend to agree…

View our handy work and get yourself a new look:

http://www.meadowhall.co.uk/website/WildWardrobe.aspx?currentSectionId=fe01f4c6-a688-49f9-96cb-a2f008acea6b

Tags: Illustration, New Media, Posted by Paul, Web Development

This entry was posted on Friday, July 18th, 2008 at 13:47 and is filed under Our Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.