Latest 3D Imaging Project

Ultracell is the latest innovation to be launched by Fernco Environmental (sister company to Flexseal, the market leader in flexible couplings). The new product forms part of an Underground Stormwater Management System which prevents flooding and harmful effects on the environment. Preparing for the IFAT exhibition (International Trade Fair for the Environmental sector) in Munich last month, our brief was simple - to adopt a creative approach which will illustrate and bring to life the Ultracell system - not an easy task as it consists of black, plastic blocks and pipes connected to each other underground (a tricky subject to photograph!).

We worked closely with the Fernco team to create a 3D computer generated visual of Ultracell to show its application in context and also produced an animation illustrating how the underground system works. We’ll hope you agree the final results have been fantastic - a world apart from the original brief! Both the product and the promotion went down a treat at the exhibition.

We’re delighted to be working with Fernco on promoting their new and existing products. We’re currently developing the new Flexseal website which should be online later this year.

Client Brief

Tags: 3D, Animation, New Media, Posted by Marianne

This entry was posted on Tuesday, September 9th, 2008 at 14:43 and is filed under Our Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.