A4e Branding
A4e Branding Workshops
As a wise American said:
‘If brands exist in people’s heads, as I believe they do, then shouldn’t you be able to ask a whole bunch of people what they think of a brand?’
A4E 1
So we did, last week… on behalf of A4e to be exact. We organised and developed a brand research project - working alongside the A4e marketing department we held focus groups with A4e staff and some of the people who use A4e to get back in to work and/or train in new skills. The objective was to find out exactly what the current A4e brand and communication style meant to them. After all, a brand is defined not by what the company says it is, but what the audience say it is.
A whirlwind of a day ensued, and we visited three A4e offices that best represented the three main areas of practice within the A4e group. We literally bombarded the chosen participants with visuals of lifestyle shots, people, brands, typography, graphic styles, as well as hands-on tasks to get to the bottom of how and what they perceived the brand to be. Obviously, we used the tried and tested method of Penguin biscuits and coffee to coax them along - just a little trick of the trade!
We had amazing and surprising feedback, but invaluable to say the least. We collated the information together for presentation and feedback to the A4e board of directors. Our work has contributed to the development of the rebranding project for the company.
A4E 2
If you want to find out more about D4’s branding workshops and how it will be of benefit to your organisation contact Marianne Lamb, she has lots of Penguin biscuits and coffee she’d love to share!