Who knew drains could be so exciting?!

We certainly didn’t, until we embarked on a large scale new website design and build project for our client Flexseal - market leaders in the design and manufacture of couplings (pipe connectors for those who aren’t in the know). Our brief from the outset was to improve navigation within the site and ultimately users online experience, to ensure the website was working as a more effective sales and marketing tool. The project has included a design refresh of the marketing style, working with the existing brand and full build of a database driven site with an integrated CMS (content management system) to bring Flexseal’s online presence bang up to date.

The fully content managed site was lovingly built by our in-house experienced php developers to be both flexible and interactive, but above all simple to use. The CMS allows (much to the delight of the marketing manager) the website content / images to be managed in-house meaning the site can be kept fresh and up-to-date with all the latest information. Products, images, video media, case studies and news articles, can all be managed through our system. It’s also good stuff to improve search engine  rankings such as Google and Yahoo! - we’re firm believers ‘content is king’.

The new Flexseal site has also been translated into German for their overseas partners - which is just being finalised and will be launched in the very near future…  and watch this space with D4 working with Flexseal down under.

Safe to say its gone down storm, but that’s enough of me singing its praises, better to hear it straight from the horses mouth (no offence Ed)

“Our bounce rate went down from around 70% prior to launch to an average of around 28% since launch. We now receive between 80-110 unique visits per day, as opposed to around 75 prior to relaunch.”

“Aside from vast improvements in the visual presentation, the best feature of our new website is our ability to quickly and easily update the content in-house – with the ongoing support of D4, we have taken full advantage.” (Ed Fairfield - Flexseal’s Marketing Manager)

Aaaah happy clients - that’s what we like to hear.

Tags: Posted by Marianne, Web Design, Web Development

This entry was posted on Tuesday, January 6th, 2009 at 14:11 and is filed under Our Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.