New Business Startup

At D4 we’re always excited to get involved with new startup businesses. Ozonebus are a group of eco-minded, forward thinking, young entrepreneurs who came to see us for some help in getting their environmentally friendly school bus service up and running. With that and the small ‘inconvenience’ of medical degrees for most of the members, they’re a driven bunch!

We started with the rebrand - a fresh, youthful look to start them off, based on spring colours for a positive feel. The challenge, of course, was to simultaneously appeal to the teachers, parents and the pupils, while also reflecting the company’s environmental attributes.

We knew from day one we definitely didn’t want to go down the “urban” route as is seen all too often in design aimed at “the yoof”. You’ll be pleased to hear there wasn’t a graffiti typeface in sight.

A brochure was the first piece of literature they needed to get everyone on board and then followed the website, vehicle livery, bus passes, maps, stationery and of course the all important launch of the brand.

Tags: 3D, Brand Strategy, Design for Print, Graphic Design, New Media, Posted by Marianne

This entry was posted on Tuesday, January 27th, 2009 at 17:37 and is filed under Our Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.