Blah, blah, blah. D4’s on a mission to give blather the big heave-ho. Now, we like a good yarn as much as the next person, but when it comes to web copy there isn’t half a lot of misguided waffle out there.

In the quest for Search Engine Optimisation (good) too many organisations seem to be spouting a huge nonsensical jumble of keywords, leaving a trail of baffled and bemused readers in their wake (bad).

It’s missing a trick to think solely in terms of clawing your way up the search engine returns list, if you are not engaging your audience at the same time. Better to use concise, interesting and compelling copy that informs not irritates, we reckon.

And because we use professional copywriters, we help our clients do just that. Get in touch if you want to have a chat about how we can help.

Look out it’s Baby Stu…

Keep your eyes peeled, you may have spotted around the streets of Sheffield a bright orange Smart Car, with the one and only Baby Stu clinging on!

As part of the uLetstudents.com advertising and marketing campaign, it was decided what better way to introduce Sheffield, nay the United Kingdom, to Baby Stu by branding up the uLet owners personal car!

One thing’s for sure, the full vinyl wrapped orange Smart car is unmissable!

In fact, so happy are uLet with the end result, they are holding a competition on facebook…

Login and find the uLet - ’spot the smart car’ page, make friends with Stuart uLet and join Baby Stu’s group for details on how you can win VIP Membership to Sheffield’s Embrace Nightclub. Five of them are up for grabs and they are worth a whopping £500 each!! Free entry every night of the year apart from new years eve… your bank account will love you. For further information go to www.uletstudents.com and for any press enquiries email clare@d4pr.com

look out it's Baby Stu

Not long now until we move into our new studio on Sheffield’s Riverside. We popped down last week to see how the work was coming along. It’s still an empty shell with an echo, but the cabling and telecomm’s are going in first week in April… which is the last phase of work to be done. So we’re all very excited, and can’t wait to get in to our new abode and eradicate the echo with ‘creative D4 types’ and our ’stuff’…

Here’s a few shot’s of the new D4 studio as of May 2009.