Blah, blah, blah. D4’s on a mission to give blather the big heave-ho. Now, we like a good yarn as much as the next person, but when it comes to web copy there isn’t half a lot of misguided waffle out there.

In the quest for Search Engine Optimisation (good) too many organisations seem to be spouting a huge nonsensical jumble of keywords, leaving a trail of baffled and bemused readers in their wake (bad).

It’s missing a trick to think solely in terms of clawing your way up the search engine returns list, if you are not engaging your audience at the same time. Better to use concise, interesting and compelling copy that informs not irritates, we reckon.

And because we use professional copywriters, we help our clients do just that. Get in touch if you want to have a chat about how we can help.

Tags: Copywriting, Posted by Zoë, SEO

This entry was posted on Friday, April 17th, 2009 at 15:28 and is filed under Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.