Pig headed and proud
Success!! It was slaps on the back all round in the D4 studio recently as we proudly fought off the competition, battling it out in a three way pitch to deservedly win the brand re-development rights for North Lincolnshire based Pink Pig Farm. The excitement surrounding this project was further increased as it was the first pitch we had won (at our first attempt) under the new government initiative ‘Designing Demand’. The success of winning this Design Council based project will hopefully be the first of many for the D4 team.
To assess how we would be able to help Pink Pig, we sent along decisive duo, Clare and Marianne who put on there wellies and flat caps for a day on the farm. Leaving no question unanswered and no stone unturned, they analysed everything from the farmyard itself, right through to the shop and restaurant. After careful consideration, it was soon decided that the best way to help move things forward effectively, would be to embrace the Pink Pig brand as a whole.
The first step on this road to re-developing PInk Pig, was to consolidate their service / product offering, defining ‘who they are and what they stand for’. We decided their point of difference was an honest, family run, working farm - “it’s all about the pigs” as Paul put it. Once we’d developed an identity they loved, it was just a case of getting it rolled out across the business. With work firmly underway on the website (and the new designs looking great by the way!), we also set about improving the communications aimed at customers across the shop, cafe and farm trail. This has included re-designing the shop layout, introducing special offers and creating intriguing ‘did you know?’ facts about the Pink Pig.
Exciting times lie ahead for Pink Pig and D4 with the new development hoping to be launched by the end of September. It certainly seems like the futures bright……the futures pink!
