We’ve been enjoying ourselves with one project inparticular recently after we were handed the challenge of designing a new brand strategy for online social invitations company, Überfly. We were also let loose on designing 10 invites that would be sold on their soon to be launched web-to-print website.

Our first step was to analyse Überfly’s offering, its rivals and discuss how we could make Überfly’s invitations more imaginative and individual. We soon realised that most of their competitors websites were quite dated and as a result, sometimes cheap and tacky looking. We wanted to design a brand, associated images and a website that would establish Überfly as a well priced company with exceptional, contemporary design at its heart.

Having created a series of images that would cover all genres of invitations, ranging from children’s parties through to corporate events, the team decided to get particularly creative on the brands logo. Fonts were tweaked, pictures were stretched and pulled, and plenty of coffee was drunk to ensure the final designs were of the highest standard. Creative thinking produced a logo that resembled the the back of an ‘open’ envelope, and the eagle-eyed amongst you may also notice that the typography in the logo has also been adjusted to match the same two types of curved contours at the top and bottom of the envelope shape. It’s what we pride ourselves on - attention to detail and it is how we believe graphic design should be. We could have just plonked a sans serif font in there and saved a bit of time, but we believe these small tweaks make a big difference. Our client also appreciated the effort we put in and feel ‘chuffed’ that they have a unique brand and their very own font.

While we’re at it, here’s a sneak preview of the website and some of the invites we designed. As I’m sure you’ll agree from the graphics below the designs of the invites look………..Über!!

The graphic below will be sold under the ‘Party’ category. Our brief from the client was simply ‘Glamour!’ - now that’s what we call an open brief. So we did some thinking, stared out of the window and then used Angela (graphic design student & D4 tea lady for a fortnight) as our muse. We took a few shots of Angela in the studio and then produced this lovely vector illustration. Client was happy and so were we.

Here’s a few more invites for your viewing pleasure…

Tags: Brand Strategy, Graphic Design, Illustration, Posted by Joe, Web Design, Web Development

This entry was posted on Monday, November 2nd, 2009 at 15:12 and is filed under Our Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.