We’re all delighted to have won the highly prized Jewel Blade account. As the world leader in blade manufacturing the company is carrying forward a proud Sheffield tradition and we’re really pleased to be a part of that.

We were up against stiff competition but our experience, creative approach and the results we’ve achieved for other high-quality manufacturers from the region struck a chord.

So we’ve wasted no time in cracking on with the creative. Ace photographer Tom Jackson (wearing Michael Jackson gloves) is in the studio as we (err) speak, creating truly beautiful images of Jewel Blade’s precision products (art directed by Paul).

And surprisingly there is real beauty to be found in a well crafted blade (and, no, that’s not a comment on football allegiance).

We’re looking forward to building an on-going relationship with Jewel Blade. 2010 is set to be a busy year for them – and us – kicking off with a major international handtools exhibition in Köln. Our carefully crafted product literature and exhibition design will take pride of place!

Tags: Art Direction, Design for Print, Graphic Design, Photography, Posted by Zoë

This entry was posted on Friday, December 18th, 2009 at 18:15 and is filed under Our Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.