Hooray! Art Wins!

Art wins!

Thank you to everyone who joined D4 in campaigning against the government’s new GCSE performance register which downgraded the arts to become second-class subjects in English schools. Special thanks must go to #includedesign and #bacctothefuture who did a great job pulling everyone together. Isn’t it amazing to think that social media, used intelligently, can really give us the power to make our voice heard. Could this be a way forward in revitalising the UK’s voting system?

Justin Williams

Justin is the Creative Director of D4. He is an internationally experienced designer specialising in the development of brands into digital. Justin thinks everything is interesting.

  • Susan
    Posted at 07:46h, 16 November Reply

    I’d like to get this poster out to every school in England- well done, it’s provocative and it’s spot on…….

    • Becci Mason
      Posted at 14:06h, 21 February Reply

      Unfortunately It’s not that straight forward. The Government have about turned around on the Ebacc exam and having one exam board and extended it from 5 to 8 subjects but not the Ebac Certificate framework. The core Ebacc certificate is still what it will be measured against maths. english, foreign language and a humanities with an extra 3 subjects option. After schools have spent the past 2 years getting rid of arts particularly Drama and Dance in favour of the ebacc exam core subjects, it will take a lot longer for this to turn round again. A lot of damage has been done by the governments rush to be seen to create mass educational reform before actually consulting anyone. Schools who do arts well and have a good to outstanding OFSTED result will always provide a balanced education including creative subjects as they have the luxury to do so. It’s the wrecking of schools who are in deprived areas who work with the hardest to engage and poorest young people who actully benefit most from creative processes and subjects who will suffer the most. Basically if you’re poor it’s increasingly difficult for schools to justify being creative. In turn because of these pressures young people are less likely to get any access to arts and creative oppoirtunities making arts less accesible and potentisally more elitist.

      • Becci Mason
        Posted at 14:16h, 21 February Reply

        I wanted to add i love the posters and the great campaigning work you are doing. I’m just not sure Arts has won YET!!!!!

  • Tom Jones
    Posted at 10:55h, 16 November Reply

    Whilst downgrading the arts in school curricula is undeniably a disaster not only for the creative industries but for the cultural well-being of everyone and we must shout out against it, I am not sure this poster is the way to do it. The cultural couplings are so cleverly arcane that sceptics are more likely to see them as confirming what they always thought: that contemporary arts are indeed elitist rubbish. Let us continue to protest, but let us be clear about who we are trying to convince and about how we do it.

  • Daveid Darbyshire
    Posted at 15:18h, 16 November Reply

    We can not and must not lose this fight, the entire future of this country depends on defeating this ridiculous notion.

  • Martin Stephenson
    Posted at 11:58h, 20 November Reply

    It’s simple, our creative industries of paramount importance – they contribute 6% of GDP, employ two million people and export over £16 billion annually. It’s creativity and innovation that pushes the country and the world forward. It’s creative work that brings new meanings to lives. Why stop it? It really does seem like a no brainer

    Posted at 18:20h, 25 November Reply

    Nearly thirty years as an artist and highly successful art educator and arts facilitator-educating students to go onto careers that have made the CREATIVE INDUSTRIES-apart from our weapons exports!!!!!! One of the UK’S most effective, innovative, successful and globally recognised exports and sucesses. Dear Mr Gove–what the fxxxxxxxxxxx are you doing to our Art Eduction-and our future Arts and Creative economies ???!!!!!!!!!! Love Jane .BA Hons.PGCE., DIPSE.,MASTERS.

  • justin Williams
    Posted at 11:36h, 07 December Reply

    Thank you all for your comments. These posters are just our humble attempt to put a voice to our anger. It’s great to see some high profile figures like Neville Brody, Danny Boyle and Jude Law joining the fight, but it’s small people like us who need to keep the pressure on the government. Go on, stick a poster up, you never know what will happen, and it’ll make you feel great! http://www.facebook.com/d4online

  • bigfatnick
    Posted at 02:27h, 25 January Reply

    although i work a completely different sector the underlying principles remain the same…
    creativity should encompass all disciplines and should be encouraged very early on in any chosen vocation. Divergent thinking should be imprinted in the minds of anyone seeking a specialist career in order to retain the greatest of British assets…. the ability to resolve problems in an unconventional manner. Fear of failure dominates throughout British industry, essentially breeding a generation of conformity that is predominantly based on false ideology. Failure, in all its relevant forms is a necessary process that we all have to endure. Lots of cliches come to mind at this point… Keep up the good work and still waiting for some form of engineering article!

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