How many times have you heard someone say “sorry, my wrist is ringing. I’d better get that.” Never? Well get used to it because the future is nearer than you think.
It might sound a bit old fashioned but I believe the need for a business to have ‘principles’ has never been greater.
What comes to mind when you hear your brand’s name? What do you do and how do you do it? Beliefs are a key factor in giving your company the competitive advantage. Why? Well knowing what your brand stands for differentiates you from your competition. And being prepared to meet that promise, whatever the price, makes customers and employees feel valued.
Let’s face it, we’re at a point now where we all take Google for granted. So much so, that if we’re sat at our desk or on the bus Google-ing something we always expect qualified search results in an instant. What people don’t consider is how this information physically reaches us so quickly. Continue Reading →