Brilliant and beautiful work from Mark Howe, one of our favourite image makers. Standby for a special project from Mark + D4, coming soon…
So here we have it, it’s long overdue — welcome to the second in the series of Design Legends. This time its the Dutch masters of communication Total Design. I’m very excited to share the work of this pioneering studio, they have inspired me at every corner of my career, not just in design, but in ethos and approach.
When did UK designers decide that working for industry just wasn’t cool enough for them?
In the last few years the holy grail for design companies seems to have been something (anything) for Coca Cola. Preferably at the London 2012 Olympics. These days an Agency portfolio only counts if it’s full of work for mobile phone companies, or drink sellers, or banks. It seems the whole creative industry is so fickle it believes ‘success’ is blowing a huge budget on a project that gets taken down the next week and never seen again. This isn’t design. This is ego.
It might sound a bit old fashioned but I believe the need for a business to have ‘principles’ has never been greater.
What comes to mind when you hear your brand’s name? What do you do and how do you do it? Beliefs are a key factor in giving your company the competitive advantage. Why? Well knowing what your brand stands for differentiates you from your competition. And being prepared to meet that promise, whatever the price, makes customers and employees feel valued.
Let’s face it, we’re at a point now where we all take Google for granted. So much so, that if we’re sat at our desk or on the bus Google-ing something we always expect qualified search results in an instant. What people don’t consider is how this information physically reaches us so quickly. Continue Reading →