When we made a short video recently as part of a website for Sheffield-based solicitors ASD, it proved to be a great SEO tool as well as a fantastic way of engaging their audience.

We wanted to help ASD define themselves as a local, trustworthy legal firm, different from the rest of the large, faceless corporations. So we wasted no time in persuading partner Chris Chapel to star in his very own video message. And, check him out, he did a great job.

We wrote the script, directed and edited the piece, and used motion graphics to reinforce key messages, but it was Chris who was crucial to its success. He’s local and, because he’s the real deal not an actor, he speaks with genuine authority about his subject. Allowing online visitors to ‘meet’ one of the partners means a personal connection is immediately made.

So in the midst of all this technology it’s worth remembering that the persuasive powers of a human face shouldn’t be underestimated. And including even a simple video like this on a web design can have a big impact on conversion rates.

The whole ASD project has been a great success read all about it… http://www.d4online.com/portfolio/asd-solicitors

Latest 3D Imaging Project

Ultracell is the latest innovation to be launched by Fernco Environmental (sister company to Flexseal, the market leader in flexible couplings). The new product forms part of an Underground Stormwater Management System which prevents flooding and harmful effects on the environment. Preparing for the IFAT exhibition (International Trade Fair for the Environmental sector) in Munich last month, our brief was simple - to adopt a creative approach which will illustrate and bring to life the Ultracell system - not an easy task as it consists of black, plastic blocks and pipes connected to each other underground (a tricky subject to photograph!).

We worked closely with the Fernco team to create a 3D computer generated visual of Ultracell to show its application in context and also produced an animation illustrating how the underground system works. We’ll hope you agree the final results have been fantastic - a world apart from the original brief! Both the product and the promotion went down a treat at the exhibition.

We’re delighted to be working with Fernco on promoting their new and existing products. We’re currently developing the new Flexseal website which should be online later this year.

Client Brief