Here at the D4 and D4PR Studio, we are inundated daily with e-marketing campaigns designed to illicit a positive response. So it is a shame, therefore, that an abundance of these e-shots and articles actually have the opposite effect – frustration and negativity – due to the numerous spelling mistakes contained within. Instead of grabbing our attention with a catchy photo or well-written story, we simply end up cringing at the shocking mistakes many ‘professionals’ are making in their work.

It would be easy to pass the buck at this point and blame inexperienced interns hired by these big companies, but on many occasions we find these articles are written by journalists and even editors. Maybe their creative flair kicks in during an evening out or when bored on a train journey…

Read the full article on the D4PR Blog

Blah, blah, blah. D4’s on a mission to give blather the big heave-ho. Now, we like a good yarn as much as the next person, but when it comes to web copy there isn’t half a lot of misguided waffle out there.

In the quest for Search Engine Optimisation (good) too many organisations seem to be spouting a huge nonsensical jumble of keywords, leaving a trail of baffled and bemused readers in their wake (bad).

It’s missing a trick to think solely in terms of clawing your way up the search engine returns list, if you are not engaging your audience at the same time. Better to use concise, interesting and compelling copy that informs not irritates, we reckon.

And because we use professional copywriters, we help our clients do just that. Get in touch if you want to have a chat about how we can help.