When A&S Metallurgical Resources Ltd wanted a complete rebrand, they approached D4 for help. With a 20-year heritage, the company was expanding internationally and needed a new identity to reflect its ambitious plans.
We created a brand story that drew on their values and strategic vision to reposition the company as a global player, and A&S Metallurgical Resources became Asmet. A new corporate identity, a confident tone of voice and bold imagery informed a range of marketing collateral for an international audience, alongside a digital strategy that centred on supporting Asmet’s global vision by featuring its international network and infrastructure.
Asmet have held a long term vision to establish European stock logistic ‘hubs’ and break into the established German, French and Italian markets. In 2014 a targeted sales campaign aimed at developing these markets was launched, enabling Asmet’s ambitious strategy to take the next step.
To support the sales drive into these new territories we launched targeted promotional campaigns including native language microsites, sales videos, product literature and industry press advertising and PPC campaigns. All of these marketing communications were created to open doors for the ‘on-the-ground’ sales teams and within one month of the digital campaigns going live Asmet had landed a £200,000 order from Germany.
“Our digital strategy has become a vital sales tool for growing our business worldwide. It’s given Asmet credibility and helped us to standout in a tough new market. Asmet now competes on a truly international platform.”