Ciccia is a Manchester-based company that designs and makes high quality leather handbags.

Unhappy with the brand created by another leading design agency, Ciccia approached D4 for a full rebrand, and to launch the Spring/Summer collection to new clients.

We were tasked with creating a strong new brand identity for the company that would help to secure new business and larger orders. We also provided creative support in the development of product styling and colourways.

We identified the need to develop a brand that worked equally well for consumer products and the corporate market. The concept was to create a sense of aspirational appeal, which would reflect the luxurious nature of the product as well as communicating personality and a sense of style.

Using photography and contemporary design we set out to produce a range of point-of-sale material and brochures that would be loved by existing and new customers alike.

The result was more happy customers brandishing beautiful bags. Orders have increased throughout the UK and major national contracts have been won. Existing Ciccia customers say they love, love, love the new branding.