OVERVIEW.
Hillside
Hillside is a rapidly growing construction company that was seeking to leave behind the 'small building firm' tag and present themselves as the large, professional outfit they have now become.
Our brief was to modernise the brand whilst retaining the existing 'H-block' logo in order to help the company to win larger commercial projects.
We set out to develop a range of well structured, glossy and visually appealing literature, and a strong online presence to showcase the varied range of major projects the company had undertaken. The concept was about building trust in the professionalism and workmanship of Hillside, from concept through to completion.
Within days of the launch of the new brochure and direct mail campaign a number of large contracts were won. Boosted by the new image and increased interest in the company, the workforce found new confidence and a "let's take 'em on" attitude.