OVERVIEW.
Macdonald
Macdonald Joinery and Construction is a rapidly growing company with offices in the UK and Dubai, and an increasingly impressive international client list.
Dave Macdonald approached D4 because he felt his company had outgrown its image. The old branding wasn't reflecting the level at which Macdonald was now operating; the company needed to take its place alongside the industry big boys.
We created a polished, professional brand that would sit equally comfortably with high spending clients in the Middle East as well as well known high street brands such as Next and Gap. Initially this involved a corporate brochure and website which was later extended to include a second international website, exhibition pack and exhibition graphics to coincide with the opening of the Dubai office.
With informative copy and striking location photography to illustrate the range and quality of their work, we helped Macdonald present a truer image of the large, highly professional outfit they have become. The Dubai launch was a huge success, the websites and brochures are generating great feedback and there are bigger and better clients on the horizon.