OVERVIEW.
mediqol
Mediqol is a thriving medical device consultancy, based in Sheffield, with clients across the UK and Europe.
The company had identified a need to create a stronger and more unified corporate image, and commissioned D4 to help them attract new clients, increase the scale of the jobs they receive, and improve enquiry to end-sale conversion rates.
So we set out to create smarter brand communication for Mediqol. It was vital to present the company as the modern, forward-thinking organisation it is. We developed an eye-catching promotions pack, presenting new clients with a comprehensive range of straightforward and accessible information. We also produced pop-up exhibition stands using carefully considered graphics to emphasise Mediqol’s expertise in getting companies to market quicker.
And Mediqol are delighted with the results: the enquiries to sales conversion rate has increased from 60% – 80%, and productivity has soared. Because the promotions pack contains ‘all the answers’, it allow the team to spend less time dealing with information calls and more time converting enquiries into sales.