SEO is about Google and Google simply helps its users to find what they are looking for. But the way the search engine helps its users has changed. Google wants real content, content that it sees as useful to its users such as video, blogs, white papers or viral campaigns. If you create useful content about your company and your industry and do it consistently, people will want to link to it, and Google will improve your ranking.
That’s why at D4 we optimise for users not search engines.
Our clients sell more products by having an SEO strategy.
It’s not the volume of traffic to your website which counts but generating genuine enquiries, from specific target markets looking for your products and services. Real SEO is about quality leads rather than quantity.
Google loves social media because it wants its users to be
the judge of what’s useful and what isn’t. Sharing, liking and commenting create a trail of social signals; they are key to how Google rates or ranks your website and its content. That’s why a social media strategy is integral to the success of our SEO campaigns.
Pay-per-click (PPC) is a crucial part of our SEO strategy.
It enables us to create highly targeted advertising on search engines and social networks. For example we can target your audience according to specific products you want to promote, geographical location or industry sectors you want to reach. PPC allows us to achieve tangible, measurable results and highly accurate ROI for our clients. The key to our success is continual analysis, testing and refining of your campaign.
It’s not about who you know, it’s about who you don’t know – and on a global scale. We call this findability for a global marketplace and it’s key to both the build of our websites and our SEO strategy. The more useful your site is to a user the better Google ranks you – and as 95% of the world’s searches are done on Google that’s a big deal. You can have the best website in the world but if it’s on page three of Google no one is going to find you. Findability is everything.