Brand design has never been more important, and at D4 we love the challenge of creating unique visual brands that people recognise in an instant. Twenty years ago your corporate identity – the visual representation of what your company does – could sit on the side of your building, or on a letterhead, and happily do its job. Now your logo has to work far harder, online and offline, to be consistent across an ever-changing landscape. It must look sharp and legible even when it’s the size of a thumbnail on your smartphone. It needs to be as powerful on a Twitter feed as it is on a billboard.
There have been millions of words written on the subject of brand, nearly all relating to consumer products and markets. But what about industrial businesses whose products are bought by other companies to support their output? The fact is, brand and digital design are as appropriate for a company making cast steel components as they are for Coca-Cola.
Exhibiting at trade shows can be costly, but get them right and you’ll see strong returns on your investment. With so much business being done online, opportunities to meet, learn, trade and network in-person have never been so important. Exhibitions can be the biggest expression of your brand so you’ll need to tell the right people you’re attending, draw prospects to your stand in a crowded hall and make fast and effective contact with leads when it’s all over. D4 will help you deliver a complete exhibition campaign and strategy — from stand design, literature, trade advertising, social media, database management and on-stand digital apps – to ensure you make the most of your presence and investment.
At D4 we design sales brochures, catalogues and technical literature for digital use, as well as print, as it makes sound financial and business sense. We know that many of your customers want physical literature to discuss in a sales meeting, in the boardroom or on-site. We also know that for businesses who bring their literature online there are significant opportunities to connect to a wider target audience.
You have three seconds online to switch someone on or off, so leading industrial brands use professional photography to present a powerful first impression of their products, facilities and people. At D4 our trusted photographers produce impactful and creative images to boost customer confidence in your business and services.