There are so many digital marketing options out there, sometimes it’s hard for industrial brands to know where to start. Not all of them will work or be effective, so finding the right platforms that will help you engage best with your customers is key.
Your customers are using multiple sources when searching for the products and services they want — from using Google, to receiving email marketing, watching YouTube videos, downloading data sheets, reading online publications and finding recommendations through social media. So it is essential that brands have a well thought out and joined up digital strategy when connecting online with potential and existing customers.
At D4 we help our clients create meaningful and successful digital marketing strategies for their products and services, and work closely with them to measure the results.
D4 can help you understand your audience and find ways to engage and inspire them. Here are a few examples of how industrial brands can get ahead in digital marketing…
We know that content is king, so investing in genuinely useful content for your customers is the only way to rank well with Google. You have to prove your website’s worth by giving people content that interests them, and deliver it in ways that they enjoy and find useful. Google constantly measures how your audience interacts with your content – this includes downloads, video plays, purchases, likes and shares etc.
Video is a dynamic way for industrial brands to connect with their target audience. Complex messages about your business can be hard to convey with the written word, whereas video can communicate them in an instant. If you are announcing a production breakthrough, launching a sales campaign or want to feature a cutting-edge new machine on the factory floor, a punchy, impactful video will bring your story to life – it adds instant credibility, authenticity and personality to your message.
Industrial brands are often sceptical about the power of social media for their business, and most think it’s just teenagers messing around on Facebook. However, there is LinkedIn, which is an essential networking platform with amazing potential for lead generation and a great way to engage with relevant people in your industry sector.
The customers you already have are often your best asset. Email marketing to your database helps you increase sales by giving existing and potential customers personalised, highly targeted messages about your products and services. Cost-effective, measurable and designed to make conversion easy, email marketing will help you re-engage with people and boost sales.
SEO is about helping you have the best chance of ranking well with Google, so that more customers can find your products and services. In addition to the more traditional SEO you’re probably familiar with, we also specialise in giving your customers a great experience on your website, which often does more to improve your rankings than other types of SEO.
Google AdWords is a fast way and sometimes the only way to guarantee you’ll get on page one of Google. Performing well in natural search takes time and once you’re at the top, you have to work hard to stay there. You can track and refine your adverts performance, stick to a specific budget and you only pay when your advert works. If you want to target a specific audience, break into new geographical markets or push one of your lead products, PPC should be an essential part of your digital marketing strategy.
CRO is the process of optimising your website to increase the overall percentage of visitors that will complete a specific action. For eCommerce websites this is a transaction, for other websites this can be an email sign-up, a product enquiry or downloading literature.
How your customers use and interact with your website can be unpredictable, so now more than ever, it is essential that your business analyse and use data to increase conversion rates that will ultimately benefit your organisation.