For most of our clients, their primary digital platform is their website. At d4 we don’t make pretty brochure sites – we design and develop websites specifically aimed at your target audience that drive sales and conversions.
Understanding how your customers are searching online for what you’re selling is the key to success. Becoming a leading ‘result’ in a search punches you through the online sales din. Our priority is to understand exactly what clicks for you and your audience on Google, and then design and build up from there in ways that Google appreciates.
As your customer-base becomes increasingly tech savvy Google is actively encouraging people to access information and data using smartphones and tablets. To do this it now optimises its search results on how well every website works on mobile platforms, and rewards ‘mobile first’ websites with more relevant traffic and enquiries for their products and services.
So at d4 we believe it’s sound business sense to only build data driven, mobile first websites (something an ‘off the shelf’ provider could never do). And all our websites are developed in WordPress with an easy-to-use content management system, so product lines and news can be updated in-house and in an instant.
Increasingly industrial brands are now selling their products worldwide via eCommerce websites. Nowadays it’s quick and easy to develop an online shop, so it’s not as costly as you may think. Selling online to new and existing customers is worth considering as a strategy for your business, as you may be missing out on extra sales revenue, even while you’re sleeping.
As mobile search volumes continue to overtake desktop search, mobile apps are playing an increasingly important role for industrial brands. More of your customers expect to buy, sell and do business on the move, so how about giving them instant access to vital technical data and/or digital tools via their smartphone or tablet when they’re on-site and need it most?
Once your website is up and running it needs somewhere secure to sit with internet connectivity. The last thing your business needs is for your website to go offline, web enquiries to suddenly stop or for your site to be hacked. d4’s secure web hosting services means your business is in safe hands online 24 hours a day.