Breaking Germany, France and Italy.


When A&S Metallurgical Resources Ltd wanted a complete rebrand, they approached us for help. With a 20-year heritage, the company was expanding internationally and needed a new identity to reflect its ambitious plans. We created a brand story that drew on their values and strategic vision to reposition the company as a global player, and A&S Metallurgical Resources became Asmet.

We delivered a new corporate identity, a confident tone of voice, created bold imagery to inform a range of marketing collateral and a digital strategy that centred on supporting Asmet’s global vision by featuring its international network and infrastructure. This was d4’s very first commission and we are delighted to still be Asmet’s leading design consultancy today.

Asmet have held a long term vision to establish European stock logistic ‘hubs’ and break into the established German, French and Italian markets. In 2014 a targeted sales campaign aimed at promoting their expanded product range into Europe, including their offer of high quality Foundry Coke, was launched.

To support the sales drive we created native language microsites, sales videos, product literature and industry press advertising and PPC campaigns into each of these territories. In 2015 Asmet attended GIFA in Dussledorf and we proudly designed their exhibition stand for the second time.

All of these marketing communications were created to open doors for the ‘on-the-ground’ sales teams and within one month of the digital campaigns going live Asmet had landed a huge order from Germany.

“Our digital strategy has become a vital sales tool for growing our business worldwide. It’s given Asmet credibility and helped us to standout in a tough new market. Asmet now competes on a truly international platform.”

— Andrew Parker, Operations Manager, Asmet