We are proud to have been the chosen brand and digital agency of Herose Ltd for the last four years. Originally we helped establish them as the global distributor for Herose GmbH, world leaders in the manufacture and distribution of cryogenic valves. However, in the last couple of years Herose Ltd’s in-depth industry know-how meant they were able to partner with other global manufacturers. These distribution relationships, alongside their continued commitment to Herose GmbH, have created a vast worldwide distribution network that has made them a leading provider of top quality valves and ancillaries.
Connected customers are driving a revolution in industrial purchasing. With access to a range of new technologies and a wide variety of online resources, globally connected procurement professionals are using multiple sources of product information when purchasing, utilising Google to search for products and services, receiving email marketing, watching sales videos, downloading data sheets, reading online publications, and finding recommendations through social media.
Understanding that most industrial products are sold through expert knowledge has enabled us to create marketing campaigns for Herose Ltd that, while leveraging current technologies, primarily enabled their ‘on-the-ground’ sales teams in different continents to step away from the computer and do it for real.
Every element of the Herose Ltd brand including the website, social media presence, online and print advertisements, brochures and technical literature, touch screen sales tools and business development promotions has been developed by d4 to be easily translatable across the distribution network.
Despite the popularity of online trading people still want to do business with people. Meeting with customers face-to-face at trade shows and exhibitions has never been more important for industrial businesses. With our support, Herose Ltd have exhibited year-on-year around the globe and have developed their operations across Europe, North America and China.
“Everything’s increased since we went digital – customer enquiries, how much we export, the productivity of our staff and profit. Our website and marketing materials have never worked harder for us and the sales figures prove it.”