After winning a 5-way pitch between Sheffield & Manchester agencies we were delighted to be commissioned by Owlerton Greyhound Stadium to work on all their brand & digital activity. Our task was to bring an already great Sheffield venue to the forefront and be at the top of the list of places to visit within the region for everyone who wants a great night out.
As one of the most in-depth marketing briefs we have worked on this year, first we needed to make sure we really understood how this busy entertainment destination business operated. Then we created the “Sheffield’s Top Night” campaign and transformed Owlerton Stadium’s existing assets into a concise, well designed journey that allowed customers to experience the excitement of greyhound racing at the both stadium and online while making easy ticket purchases.
We transformed the venue’s complicated ticket pricing structure with a clear price-point led marketing strategy and delivered it through a new ecommerce website, online advertising and through-the-line marketing.
Over the coming months you will see the “Sheffield’s Top Night” campaign come alive online, across the stadium, live events and press, radio and outdoor advertising.